Kleenex: The Saga of a Super Brand |
ICMR HOME | Case Studies Collection
» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
Winner's Curse? Contd...
But from 2001, low-priced private-label products from the big retailers started to affect the sales of Kleenex, The new campaign was intended to rejuvenate the Kleenex brand and increase awareness about the brand among new consumers.
6] Ellen Byron, "Can Re-engineered Kleenex Cure Brand's Sniffles?" www.post-gazette.com, January 22, 2007. |
Case Studies Links:-
Case Studies,
Short Case Studies,
,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Work Books, Case Study Volumes.